On July 1, 2014, Canadian anti-spam legislation came into force. For everyone in Canada and for those that maintain business relationships with Canadian clients, you’ll want to review your email [...]

There is more to glean from email reporting data than just open and click through rates. Use these 4 critical tips to help your business move beyond the industry standards to better assess your [...]

If you are sending email marketing messages to Canadian subscribers or if you are a Canadian company you need to be aware of the new CASL (Canadian Anti-Spam Legislation) law that goes into [...]

Want to maximize the results of your next event using email marketing? It's easy! It all begins with the creation of an effective email invitation. Your E-invitation should inspire your [...]

This article answers a question frequently asked about our engagement metrics: What are Views and Forwards and how are they different than Estimated Forwards? To understand the difference between [...]

One of the best methods to maximize results from your email campaigns is to segment your readers and send them relevant emails based on their data, actions or lack of actions, rather than treat [...]

There is no doubt Father’s Day (Sunday June 15th) represents an ever growing online retail sales opportunity. All online sales indicators are up this year so a seasonal promotion maybe in order. [...]

Ever wish your subscribers could view your promotional content prior to opening your email? Introducing Gmail's new presentation view! This latest trial feature from Google is going to change the [...]

Tips For Correct Usage Of Images. In the good old days, before our production editor got on our case, we would have picked one of those images, copied it, and, voila! Our best advice is DON’T DO [...]

Email Marketing Case Study: How Dr. Rich Atkins uses email marketing to generate leads for his company, Improving Communications. Rich uses email marketing to stay top of mind with his [...]