Could you unknowingly be sending spam?! Don’t freak out. Let’s look at the top 5 key points that make an email spam, starting with the biggest red flags, and what you can do to de-spam your campaigns.

Your welcome email is the first email that your customers receive from you. It is also a way to thank your customers and begin building a relationship with them; yet too many e-marketers miss [...]

Just because we have the ability to write does not mean we’d all make effective content writers, writing copy for marketing emails.

Whether you sell business-to-business (b2b) or business-to-consumer (b2c), the reason you are using email marketing is to stay top of mind and generate new prospects and sales, correct? If yes, [...]

About once a month we ask our team to note a few articles they’ve liked recently. Some are directly related our practice of digital marketing, SEO, PPC, social media, email marketing and so on. [...]

We’ve pulled together 9 of the best revenue-driving email programs used by successful ecommerce retailers around the world. From an initial sign-up welcome message to re-engagement programs that [...]

While creating campaigns, you’ve probably come across the “tagging” feature and ignored it – but did you know that tagging is a very useful feature for many reasons [...]

You’re a small business marketer regularly sending a monthly newsletter to your prospect list. You have been emailing for a while now, you’ve developed your brand with your contacts, and now you [...]

Who's got the best in email marketing automation? The results for the latest Moo awards are in. And now we present to you: the lucky 7:

Did you know you can easily set up triggered automated emails to go out after an event? Here’s how to set up three easy automated email campaigns to nurture your clients: For all automated [...]