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Our Blog

Digital marketing insights and trends from the OpenMoves team

By Ed Conolly

In Email Marketing, Optimization

Posted July 9, 2011

Focus on the Target

Focus on the target! A sure fire way to increase open or click-through rates is to target your email content. When you focus on some bits of data already housed in your contact list, get ready to [...]

By Rose Lanaro

In Email Marketing, Optimization

Posted July 9, 2011

Don't Throw Your Metrics against the Wall

You release the newsletter campaign and return to your email service dashboard the next day to review metrics. Clicks, opens, bounces, unsubscribes, pie charts and percentages. How can your [...]

By Ronen Yaari

In Email List/Newsletter, Email Marketing

Posted July 9, 2011

Blogging and Email: Joined at the Hip

The toughest challenge in maintaining a blog and email marketing campaign is content, but take a strategic approach and think about them together: write it once and get two channels for the price [...]

By Ronen Yaari

In Email List/Newsletter, Email Marketing

Posted July 9, 2011

When Emailing – Communicate With Your Own Style

In all aspects of your email marketing, communicate with your style, brand and relevance. Your email subscribers want to be in a conversation with you, not on the business end of a monologue. So [...]

By Amir Chitayat

In Checklists and Cheet Sheets, Email Marketing

Posted July 9, 2011

Dear PDF: You’ll flip over this…

Have you ever clicked on a link in your email or Web site and been sent to a PDF page for more information? Hopefully you had the latest Adobe plug-in and some extra time to wait for the PDF doc [...]

By Rose Lanaro

In Email Marketing, Mobile Optimization

Posted July 9, 2011

Mobile Marketing Puts the ‘R’ Back in ‘CRM’

Email marketing to smartphones offers innovative ways to interact with prospects and clients, lending real meaning to customer relationship management — putting the ‘R’ back into CRM. Given [...]

By Greg DiFalco

In Paid Search, PPC

Posted July 9, 2011

Improve Pay-Per-Click Results with Google’s Conversion Optimizer Tool

Are you using Pay Per Click advertising (Google AdWords) for lead generation or online sales? If so you need to check out a cool new free Google tool called the Conversion Optimizer. The [...]

By Ronen Yaari

In Email Marketing, Optimization

Posted July 9, 2011

You Heard of Click-Through, What About Drive-Through?

As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via [...]

By Brian Cooper

In SEO, SEO Strategy

Posted April 8, 2011

Don’t Watch Google – Watch What Google Watches

Are You an Algorithm Chaser? How do you stay on top of SEO best practices today? How do you keep Google – and your readers – happy? Some people are always chasing the algorithm – they follow [...]